Mobire, a revolutionary car rental service aimed at simplifying the driver experience, needed a presentation that matched the sophistication of their brand. Their existing master slide template, however, was hindering effective communication, not enhancing it.
Client:
Mobire
Year:
2023
Challenge
Visual constraints & communication barriers
Mobire had invested in a fresh, vibrant brand identity, complete with a distinctive pattern, logo, and color palette. While visually appealing, their master slide template was severely limited. The pattern dominated each slide, leaving insufficient space for content, and the generic layouts failed to convey the dynamism of their service. They needed a design that could effectively showcase their innovative approach and maintain brand consistency without compromising clarity.
Solution
A strategic redesign for optimal brand representation
We embarked on a comprehensive redesign of master slide template. Our approach centered on:
Content-Driven Layouts
We conducted a thorough analysis of Mobire's existing presentations, identifying their most frequently used content types. Based on this, we designed a range of dynamic and flexible slide layouts, ensuring optimal information delivery and brand presentation.
Brand integration
This step included a custom grid development, pattern adaptation for both light and dark backgrounds, selection and addition of brand colors, and the creation of unique icons inspired by the brand's pattern.
User-Friendly Template
An intuitive and user-friendly template was created, allowing the Mobire team to easily create consistent, brand-consistent presentations. The template included basic layouts of standard content, complemented by the slides for financial reporting and integration of infographic presets.
IMPACT
Enhanced brand presence & communication efficiency
The redesigned master slide template transformed Mobire’s communication capabilities. The resulting impact included:
Stronger brand representation
The template effectively showcased Mobire's brand identity while maintaining a professional and polished appearance.
Increased efficiency
The user-friendly design empowered Mobire’s team to create high-quality presentations quickly and easily.
